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Quality of Connections and Content Marketing

If marketing is about about building connections and relationships with the consumer, could we be changing how we define connection and relationship? Content marketing includes curating information,...

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Is Branding Going Through Another Evolution Or More of the Same?

Branding is always an interesting topic. In many ways, successful branding is a bit like catching lightning in a bottle as it is hard to know just how a consumer sees a particular company.. Paula...

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